Freedome is a digital startup specialized in outdoor experiences and adventures. Their communication platform is “Vivi fuori dal comune” (“Live outside the ordinary”).

FREEDOME

"UNA PROPOSTA FUORI DAL COMUNE"
ACTIVATION

WINTER ‘26

THE CHALLENGE

The client reached out to us for their St. Valentine’s awareness campaign. The budget was very close to zero, so they needed to communicate to the widest possible audience outside traditional media.

THE IDEA

We knew straight away that the key to unlocking the brief was to play upon the clichés of romantic love, reimagining them through the lenses of Freedome’s philosophy. And what’s more romantic than a marriage proposal made in public? A lot of things, we would argue: like a ride on a paraglider.

LONG CUT

POSTERS: It's almost St. Valentine's day.

And even if we aren't usually very romantic

This time we can afford it.

But a card wasn't enough

They're ugly

Monstrous

Hideous

And you deserve something extraordinary.

You, the one who always makes me feel like I'm flying.

My love, I have a proposal for you.

Do you want to...

Ride on a paraglider with me? (I've already booked with Freedome)



COPY: We also got a proposal for you.

6000 to be fair.

Ready for an extraordinary St. Valentine's day?