Freedome is a digital startup specialized in outdoor experiences and adventures. Their communication platform is “Vivi fuori dal comune” (“Live outside the ordinary”).
FREEDOME
"PRAYING FOR A BETTER WEEKEND"
OOH CAMPAIGN
SUMMER ‘26
THE CHALLENGE
As the summer of ‘26 began to approach, Italians were getting ready to… stay in Italy: the skyrocketing of jet fuel prices made it very hard for a lot of people to travel abroad. This was the perfect opportunity to offer our alternative, at least for the weekends.
THE IDEA
We played the whole campaign on well-established weekend tropes: the anxiety before going back to work, the Saturdays wasted fighting with Ikea’s instructions and so on, offering a unique, unexpected perspective. There is, indeed, an alternative.
SKYDIVING
CANYONING
HORSE RIDING
RAFTING
SAME CLIENT DIFFERENT WORK
