Clementoni is a pioneer and a true love brand in the toy industry. They invented the first Italian educational toys more than 60 years ago. This section is dedicated to the work I did for Baby Clementoni, their sub-brand for - you guessed it! - babies.
BABY
CLEMENTONI
"A WORLD WITHOUT EDGES"
TV CAMPAIGN
WINTER ‘24 AND '25
THE CHALLENGE
In 2024 we had to launch on national TV Clemmy, the product line for infants by Clementoni. They needed us to stress the safety of all its toys, while showcasing every single one of them.
THE IDEA
We created a new communication platform, “A world without edges”. We made it come to life through a simple ditty, with a twist: the words gave voice to the usual anxieties of new parents, while the rhythm and the liveliness of the playing baby reassured the viewer. On the following year we renewed the format with a new song.
2024
VO (singing): One two three, take it slower little kid!
Four five six, don’t you put that on your lips!
Seven eight nine, just be still and you’ll be fine!
But here comes Clemmy: just have fun, don’t you worry, momma’s calm!
VO: To grow up they need to experience the world with all their senses.
Now, they can do it safely. With Clemmy, the world has no edges.
2025
VO: A-B-C Vacuum all the lil' bricks.
D-E-F Look at you, you're like a chef!
G-H-I Baby what you're even trying? Ok got it, it was easy, you just want to make it fly.
Now that we're at it let's play with the laws of physics.
Run, dodge, crash, they are made exactly for this.
What you gotta do is not for us to decide: the best thing of Clemmy is with it you can go full wild!
SAME CLIENT DIFFERENT WORK
